Privacy Policy

Effective Date: November 28, 2024 Last Updated: January 7, 2026

1. Introduction

This Privacy Policy explains how Signkit OU ("we," "us," or "Signkit") collects, uses, discloses, and protects your personal data when you use our email signature management platform at signkit.io (the "Service").

Signkit is committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller: Signkit OU Lasnamae linnaosa, Sepapaja tn 6 15551 Harju Maakond, Tallinn Estonia VAT: EE102686568 Email: help@signkit.io


2. Data We Collect

2.1 Account Information

When you create an account, we collect:

  • Email address
  • Full name
  • Profile photo (if provided via authentication provider)

2.2 Organization Information

When you create or join an organization, we collect:

  • Organization name
  • Organization logo
  • Organization slug (URL identifier)
  • Team member information (names, email addresses)

2.3 Signature Data

When you create email signatures, we collect:

  • Employee names
  • Job titles
  • Email addresses
  • Phone numbers
  • Physical addresses
  • Social media links
  • Custom fields you choose to include

2.4 Brand Data

When you use our brand extraction feature, we collect:

  • Website URLs you provide
  • Extracted brand colors
  • Extracted taglines and messaging
  • Logo URLs

2.5 Uploaded Assets

When you upload files to the Service, we collect:

  • Images (logos, photos, banners)
  • File metadata (name, size, type)

2.6 Email Tracking Data

When email tracking is enabled for your organization, we collect:

  • IP addresses of email recipients
  • User-Agent (device and browser information)
  • Referer headers
  • Timestamps of email opens and link clicks
  • Geographic location (derived from IP address)

2.7 Usage Data

We automatically collect:

  • Pages visited within the Service
  • Features used
  • Error logs
  • Performance metrics

2.8 Analytics Data

We use PostHog for product analytics and Google Analytics 4 (GA4) for marketing attribution. When you consent to analytics, we collect:

  • Pages visited and features used
  • Click events and user interactions
  • Session duration and engagement metrics
  • Device type, browser, and operating system
  • Approximate location (country/region derived from IP address)
  • Traffic sources and referral paths (GA4)
  • Marketing campaign attribution (GA4)

PostHog: Processes data in the European Union (eu.i.posthog.com). Google Analytics 4: Uses Consent Mode v2, meaning no data is collected until you explicitly consent. IP addresses are anonymized before storage.

2.9 SEO and Search Data

We use Google Search Console to monitor how our website appears in Google search results. This is a server-side tool that does not place cookies on your device. Data collected includes:

  • Search queries that led users to our website
  • Page impressions and click-through rates
  • Search ranking positions

This data is aggregated and not linked to individual users.

2.10 Support Chat Data

When you use our live chat support (powered by Chatwoot), we collect:

  • Your name and email address (from your account)
  • Chat conversation history
  • Current page when initiating chat
  • Timestamp of conversations

2.11 Billing Data

When you subscribe to a paid plan, our payment processor (Polar) collects:

  • Organization identifier
  • Subscription plan and billing cycle
  • Payment method information
  • Transaction history

We do not store complete credit card numbers or sensitive payment data directly.

2.12 Marketing Automation Data

With your consent, we may sync certain data to our marketing platform (Mautic) for email communications:

  • Email address and name
  • Signup date and activity history
  • Subscription plan (if applicable)
  • Key product events (signature created, campaign launched)

3. How We Use Your Data

We process your personal data for the following purposes:

PurposeLegal Basis (GDPR Article 6)
Providing the Service (account management, signature generation)Performance of contract
Authentication and securityPerformance of contract
Email tracking and analyticsLegitimate interest
Product analytics (PostHog)Consent
Marketing analytics (Google Analytics)Consent
SEO monitoring (Google Search Console)Legitimate interest (aggregated data)
Billing and subscriptions (Polar)Performance of contract
Customer support (Chatwoot)Performance of contract
Service improvement and debuggingLegitimate interest
Legal complianceLegal obligation
Marketing communications (Mautic)Consent

3.1 Email Tracking Disclosure

Our Service includes optional email tracking features that allow organizations to measure signature engagement:

Impression Tracking: When enabled, a small transparent image (1x1 pixel) is embedded in email signatures. When an email is opened and images are loaded, this records an "open" event.

Click Tracking: When enabled, links in signatures are routed through our tracking service to record clicks before redirecting to the destination URL.

Data Collected: IP address, device type, browser, approximate location, and timestamp.

Control: Organization administrators can enable or disable tracking features. Individual signature recipients cannot opt out directly, as tracking is controlled at the organizational level.


4. Data Sharing and Third Parties

We share your data with the following categories of third parties:

4.1 Service Providers (Sub-processors)

For a complete list of our sub-processors including data transfer mechanisms, see our Sub-processors page.

ProviderPurposeLocationData Processed
ClerkAuthenticationUnited StatesEmail, name, profile photo
HetznerCloud hosting (Kamal)Germany (EU)All Service data
Cloudflare R2File and asset storageEU (auto)Uploaded images, logos, signatures
NeonDatabase hostingEU (Frankfurt)All Service data
PostHogProduct analyticsEU (Frankfurt)User ID, events, pageviews, IP address
Google Analytics (GA4)Marketing analyticsUnited StatesPage views, user journey, conversions, IP address (anonymized); only with consent
Google Search ConsoleSEO monitoringUnited StatesSearch queries, page rankings, impressions (aggregated, server-side)
SentryError tracking and monitoringGermany (EU)Error logs, stack traces, user context
PolarBilling and subscriptionsEUOrganization ID, subscription data
ChatwootLive chat supportSelf-hosted (EU)User ID, name, email, chat history
MauticMarketing automationSelf-hosted (EU)Email, name, activity data
ResendTransactional emailUnited StatesEmail addresses, email content (welcome emails, notifications)
FirecrawlWebsite scraping for brand dataUnited StatesWebsite URLs you provide for brand extraction; scraped content is used only for color/logo/messaging extraction and not stored long-term
OpenAIAI-generated campaign copyUnited StatesCompany name, industry, website content snippets for generating campaign suggestions; data is not used to train models
Logo.dev, ClearbitLogo resolutionUnited StatesDomain names for logo lookup; no personal data is shared

4.2 Legal Requirements

We may disclose your data when required by law, legal process, or government request.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.


5. International Data Transfers

Your data may be transferred to and processed in the United States and other countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs): We use EU-approved SCCs with our US-based sub-processors.
  • Adequacy Decisions: Where applicable, we rely on EU adequacy decisions.

6. Data Retention

We retain your data for the following periods:

Data TypeRetention PeriodJustification
Account dataUntil account deletion + 30 daysAccount recovery
Organization dataUntil organization deletion + 30 daysBackup recovery
Signature dataUntil signature deletionActive use
Tracking data (impressions/clicks)24 monthsAnalytics reporting
Analytics data (PostHog)13 monthsProduct improvement
Analytics data (Google GA4)14 monthsMarketing attribution
Chat transcripts (Chatwoot)24 monthsSupport continuity
Marketing data (Mautic)Until unsubscribe + 30 daysEmail compliance
Uploaded assetsUntil deletion by userActive use
Support communications36 monthsSupport history
localStorage (landing page)7 daysSignup flow
Billing records7 yearsEstonian tax law
Admin audit logs24 monthsSecurity and compliance
Campaign ideas (AI-generated)Until dismissedUser control

After the retention period, data is permanently deleted or anonymized.


7. Your Rights (GDPR Articles 15-22)

As a data subject in the EU/EEA, you have the following rights:

7.1 Right to Access (Article 15)

You can request a copy of all personal data we hold about you.

7.2 Right to Rectification (Article 16)

You can request correction of inaccurate or incomplete data.

7.3 Right to Erasure (Article 17)

You can request deletion of your personal data ("right to be forgotten").

7.4 Right to Restrict Processing (Article 18)

You can request that we limit how we use your data.

7.5 Right to Data Portability (Article 20)

You can request your data in a structured, machine-readable format.

How to request a data export: Email help@signkit.io with "Data Export Request" in the subject line. We will provide your data in JSON format within 30 days. Exports include your account information, organization data, signatures, templates, and campaign data.

7.6 Right to Object (Article 21)

You can object to processing based on legitimate interests, including email tracking.

7.7 Right to Withdraw Consent (Article 7)

Where processing is based on consent, you can withdraw it at any time.

To exercise your rights: Email us at help@signkit.io with your request. We will respond within 30 days.


8. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Encryption in transit (TLS 1.2+)
  • Encryption at rest
  • Access controls and authentication
  • Regular security assessments
  • Secure development practices
  • Employee training

9. Cookies and Local Storage

9.1 Essential Cookies

We use essential cookies for authentication and session management:

  • Clerk authentication cookies (session persistence)
  • CSRF protection tokens

9.2 Analytics Cookies

We use PostHog for product analytics and Google Analytics 4 for marketing attribution. Analytics cookies require your explicit consent before activation:

  • PostHog session and user identification cookies
  • Google Analytics cookies (_ga, ga<ID>, _gid)
  • These help us understand how you use the Service and measure marketing effectiveness
  • Analytics are disabled by default until you consent via our Cookie Settings banner

9.3 Local Storage

We use browser localStorage to:

  • Save your signature builder progress on the landing page (7-day retention)
  • Store recent search history within the app
  • Maintain user interface preferences

For full details, see our Cookie Policy.


10. Children's Privacy

The Service is not intended for children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately.


11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending an email notification to account holders

12. Contact Us

For privacy-related inquiries or to exercise your rights:

Signkit OU Lasnamae linnaosa, Sepapaja tn 6 15551 Harju Maakond, Tallinn Estonia

Email: help@signkit.io


13. Supervisory Authority

If you are in the EU/EEA and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority.

For Estonia: Andmekaitse Inspektsioon (Data Protection Inspectorate) Tatari 39, 10134 Tallinn Website: www.aki.ee