Signkit uses AI to generate campaign ideas tailored to your organization. These suggestions help you discover new marketing opportunities for your email signature banners.
How AI Ideas Work
Data Sources
When you request campaign ideas, Signkit analyzes:
- Your website content: We extract information from your company website to understand your business
- Brand messaging: Your taglines, value propositions, and key offerings
- Industry context: Common marketing patterns in your sector
Privacy and Data Handling
Data Processing Disclosure
Campaign idea generation uses OpenAI's API. When you request ideas, we send:
- Your company name
- Industry information
- Website content snippets
This data is used solely for generating campaign suggestions and is not retained by OpenAI beyond the API request. See our Privacy Policy for full details.
## Accessing Campaign Ideas
From the Campaigns Page
- Click Campaigns in the sidebar
- Click the Ideas tab
- View AI-generated suggestions
From Create Campaign
- Click Add Campaign
- Look for the Get Ideas button
- Browse suggestions for inspiration
Understanding Your Ideas
Each campaign idea includes:
| Component | Description | |-----------|-------------| | Title | Suggested campaign name | | Description | What the campaign promotes | | Call-to-Action | Recommended CTA text | | Banner Copy | Suggested headline and body text |
Example Idea
Title: End of Year Savings
Description: Promote year-end discounts to drive Q4 revenue
Call-to-Action: "Get 20% Off"
Banner Copy: "Year-End Sale - Save 20% on All Services"
Using Ideas
Creating a Campaign from an Idea
- Find an idea you like
- Click Use This Idea
- The campaign form pre-fills with suggested content
- Customize as needed
- Design your banner
- Save and activate
Modifying Suggestions
Ideas are starting points, not final copy:
- Adjust language to match your brand voice
- Update offers to reflect actual promotions
- Modify CTAs for your specific goals
- Refine messaging based on your audience
Requesting New Ideas
Refresh Ideas
Click Get New Ideas to generate a fresh batch of suggestions. Each request considers:
- Current date and season
- Your brand information
- Marketing best practices
Idea Frequency
Ideas don't expire and remain available until you dismiss them. You can:
- Save ideas for later use
- Dismiss ideas you don't want
- Request new batches any time
Types of Campaign Ideas
Signkit generates ideas across common campaign categories:
Promotional
- Discounts and sales
- Limited-time offers
- Bundle deals
Content
- Blog post promotion
- Ebook or guide downloads
- Webinar registrations
Event-Based
- Conference announcements
- Product launches
- Company milestones
Seasonal
- Holiday campaigns
- End-of-quarter promotions
- Seasonal messaging
Best Practices
Evaluate Relevance
Not every idea will fit your current needs:
- Consider your marketing calendar
- Match ideas to active promotions
- Ensure alignment with company goals
Customize for Your Audience
AI suggestions are generic by design:
- Add industry-specific terminology
- Include customer pain points
- Reference your specific products/services
Test Multiple Approaches
Use ideas to A/B test:
- Create two versions of a campaign
- Assign to different groups
- Compare performance in analytics
- Iterate based on results
Managing Your Ideas
Saving Ideas
- Ideas persist until dismissed
- Access saved ideas any time
- Use them when relevant
Dismissing Ideas
- Click the dismiss button on unwanted ideas
- They won't appear again
- This helps improve future suggestions
Idea History
All dismissed and used ideas are tracked so you can:
- See what you've tried
- Avoid repetition
- Track which ideas performed well
Troubleshooting
No Ideas Appearing
- Check your organization has brand information set up
- Verify your website URL is accessible
- Wait a moment for AI generation
- Try refreshing the page
Ideas Don't Match My Business
- Update your organization profile
- Ensure your website is current
- Add industry information in settings
- Request fresh ideas after updating
Ideas Seem Repetitive
- Dismiss ideas you've seen
- Request new batches
- Update your brand information for variety
Privacy Considerations
What We Send to AI
- Company name and industry
- Website content (publicly available)
- Brand messaging you've provided
What We Don't Send
- Customer data
- Email content
- Analytics data
- Personal information
Data Retention
- AI-generated ideas are stored in your account
- You control when to dismiss them
- No campaign idea data is shared externally